Rules of
Engagement.

1. Eligibility

• You must be at least 18 years of age to use AutoReply AI
• You must be using the Service for a business or professional purpose, and you must be legally authorised to act for the business you connect
• You must hold a valid account in good standing on each messaging channel you choose to connect, and comply with that channel's own terms — including Meta's Terms of Service and WhatsApp Business Policy for WhatsApp and Instagram, and Telegram's Terms of Service for Telegram
• You must not be barred from receiving the Service under any applicable law or sanctions regime
• By using the Service, you represent and warrant that all of the above are true and remain true

2. Description of Service

AutoReply AI is a software-as-a-service platform that lets a business automate replies to its customers across the channels it connects. Depending on your plan, those channels are WhatsApp, Instagram, Telegram, and email. The Service includes:

• AI-generated replies to incoming customer messages on your connected channels
• FAQ and menu-based response configuration
• Lead detection and escalation alerts, including the ability to stop AI replies on any individual conversation
• Notifications for business-critical events
• A shared inbox, analytics, subscription management, and billing

3. Your Responsibilities

You are the business communicating with your customers. We supply the tooling; the messages remain yours. Accordingly:

• You are solely responsible for the content of your FAQs, menu responses, business information, and any custom instructions you give the AI
• You must obtain and maintain valid consent (opt-in) from every customer before messaging them through the Service, in the form each channel requires, and you must honour opt-out or "stop" requests promptly
• You are solely responsible for your compliance with each connected channel's rules, including Meta's WhatsApp Business Messaging Policy and Commerce Policy, Instagram's Platform Terms, and Telegram's Bot Terms
• You are responsible for complying with the data protection and marketing laws that apply to you and to the customers you message
• You must connect only channels, numbers, accounts, and inboxes that you own or are authorised to operate
• You are responsible for keeping your account credentials secure, and for all activity under your account
• You must notify us promptly of any unauthorised access to your account

4. Acceptable Use

You must not use the Service, or permit anyone to use it, to:

• Send spam, bulk unsolicited messages, or any message to a person who has not opted in or who has opted out
• Send unlawful, fraudulent, deceptive, harassing, hateful, or obscene content, or content that infringes anyone's rights
• Impersonate any person or business, or misrepresent who is sending a message
• Provide regulated advice — medical, legal, or financial — through automated replies without the qualifications and disclosures the law requires of you
• Attempt to reverse-engineer, decompile, copy, resell, sublicense, or white-label any part of the Service
• Probe, scan, overload, or interfere with the Service or its infrastructure, or circumvent plan limits, rate limits, or access controls
• Use the Service to build or train a competing product, or to benchmark it for a competitor
• Upload malware, or use the Service in any way that puts our other customers or our platform at risk

We may investigate suspected breaches and may suspend the Service under Section 11 while we do so.

5. AI Disclaimer — Important

6. Third-Party Platforms and Providers

We also rely on sub-processors to deliver the Service, including Google Cloud and Firebase (hosting and database), OpenAI (reply generation), Resend (email delivery and inbound email), and Razorpay (payments). Their handling of data is described in our Privacy Policy. We remain responsible to you for the Service as a whole.

7. Data Protection

• For your own account data, we are the controller and our Privacy Policy governs how we handle it
• For your customers' messages, you are the data fiduciary (controller) and we act only as your data processor. We process those messages solely to provide the Service, on your instructions, and we do not use them for our own purposes
• The duty to give your customers privacy notice, to obtain their consent, and to answer their data-rights requests sits with you as the business
• Conversation data is retained for 90 days and then deleted automatically, as described in the Privacy Policy
• The Privacy Policy forms part of these Terms and is incorporated by reference

8. Subscription & Payment

• AutoReply AI offers Starter, Growth, Pro, and Business plans, which you can buy directly. Enterprise is arranged with us separately
• Paid plans are billed in Indian Rupees; where international billing is available, customers outside India are billed in US dollars instead, and an account keeps the currency of its first payment. Plans are activated on successful payment. You may pay monthly, for a 30-day term, or yearly, for a 365-day term at ten months' price — two months free
• You may change plan at any time, including mid-term. When you do, we credit the unused portion of your current plan — calculated pro-rata by whole remaining days — against the price of the new one, and you pay only the difference. The credit can reduce what you pay to as little as ₹1, but it is never refunded as cash and never carries over past the purchase it is applied to
• Plan limits — message volumes, available channels, and features — are enforced per tier, and are set out on our pricing page
• Prices shown for India are in Indian Rupees and include applicable taxes; nothing is added at checkout
• We may change prices or plan entitlements on at least 30 days' notice; changes do not affect a billing period you have already paid for
• Payments are processed by Razorpay. We do not store your card or bank details
• Messaging platforms may charge you directly. Meta charges for each message delivered on the WhatsApp Business Platform, including replies sent by the Service, and bills those charges to your own WhatsApp account. They are not included in your plan price, we add no markup, and Meta may stop delivering messages for an account with no payment method on file
• If a payment fails or a subscription lapses, AI replies stop and paid features become unavailable until payment succeeds

9. Refunds

This is subject to two things. First, our Refund Policy sets out limited exceptional circumstances in which we may, at our sole discretion, issue a credit — including a proven fault on our side that prevented access for more than 72 consecutive hours, and duplicate payments caused by a verified system error. Where the Refund Policy and these Terms differ, the Refund Policy governs on refunds. Second, nothing in these Terms excludes any refund or remedy that applicable law does not permit us to exclude.

10. Intellectual Property

• AutoReply AI and all associated technology, code, design, and branding are our exclusive property
• We grant you a limited, non-exclusive, non-transferable, revocable licence to use the Service for your own business purposes for as long as your account is in good standing
• You may not copy, modify, distribute, or create derivative works from any part of the Service
• Content you provide — FAQs, menus, business data, and your customers' messages — remains yours. You grant us only the licence needed to host, process, and transmit it in order to operate the Service for you
• If you send us feedback or suggestions, we may use them to improve the Service without obligation to you

11. Suspension & Termination

• You may stop using the Service at any time, and may delete your account from within the app
• Account deletion enters a 7-day recovery window, after which the account is deactivated and its data deleted as described in the Privacy Policy
• We may suspend or terminate your account, with notice where practicable and immediately where not, if you breach these Terms, if your use puts the Service or other customers at risk, if a platform operator requires it, or if payment fails
• On termination your access ceases and any licence granted under Section 10 ends
• No refund is issued for a remaining subscription period where we terminate for breach
• Sections 5, 6, 7, 9, 10, 12, 13, 14, 16, and 17 survive termination

12. Disclaimer of Warranties

To the maximum extent permitted by applicable law, the Service is provided "as is" and "as available", without warranty of any kind, whether express, implied, or statutory. We specifically disclaim the implied warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranty arising from course of dealing or trade usage.

We do not warrant that the Service will be uninterrupted, timely, secure, or error-free; that AI replies will be accurate or suitable; or that defects will be corrected. We do not offer a guaranteed uptime or service level unless we have agreed one with you in a separate signed writing. You are responsible for maintaining your own oversight of customer conversations.

13. Limitation of Liability

To the maximum extent permitted by applicable law, AutoReply AI shall not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including loss of profits, revenue, data, goodwill, or business opportunity, arising from or relating to your use of or inability to use the Service — whether in contract, tort, or any other theory, and whether or not we were advised of the possibility.

Our total aggregate liability for all claims arising from these Terms or the Service shall not exceed the greater of (a) the total amount you paid us in the three (3) months immediately preceding the event giving rise to the claim, or (b) ₹1,000.

Nothing in these Terms limits liability that cannot lawfully be limited, including liability for fraud, for wilful misconduct, or for death or personal injury caused by negligence.

14. Indemnification

You agree to indemnify, defend, and hold harmless AutoReply AI and its founders, employees, and agents from and against any claim, demand, proceeding, loss, liability, damage, fine, penalty, cost, or expense (including reasonable legal fees) arising out of or relating to:

• Your content, your FAQ and AI configuration, and the messages sent from your business through the Service
• Your failure to obtain valid customer consent, or to honour opt-out requests
• Your breach of these Terms, of any channel operator's rules, or of any applicable law — including data protection, consumer, and marketing law
• Any claim brought by one of your customers relating to messages you sent them through the Service
• Your infringement of any third party's intellectual property or privacy rights

We will notify you of any claim to which this section applies and may participate in its defence with counsel of our own choosing at our expense. You may not settle any claim in a way that imposes an obligation or admission on us without our prior written consent.

15. Force Majeure

We are not liable for any delay or failure to perform caused by events beyond our reasonable control, including acts of God, natural disaster, war, terrorism, civil unrest, epidemic, labour dispute, government action, internet or telecommunications failure, power failure, cyber-attack, or the failure, suspension, or withdrawal of any third-party platform or provider on which the Service depends.

16. Changes to the Service and to These Terms

• We may modify, add, or discontinue features of the Service. Where we discontinue a feature material to a plan you have paid for, we will give reasonable notice
• We may update these Terms. For material changes we will give at least 7 days' notice by email or in-app notification before they take effect
• The "Last Updated" date at the top of this page always reflects the current version
• Continued use of the Service after changes take effect constitutes acceptance. If you do not accept them, stop using the Service and delete your account before the effective date

17. Governing Law & Disputes

• These Terms are governed by the laws of India, without regard to conflict-of-laws rules
• The courts at Pune, Maharashtra, India have exclusive jurisdiction over any dispute, and you consent to that jurisdiction and venue
• Before starting proceedings, please raise the matter with us through our contact form; we will try in good faith to resolve it within 30 days
• If you are a consumer in a jurisdiction whose law gives you the right to bring proceedings locally, or applies mandatory protections we cannot contract out of, nothing here removes that right

18. General

• Entire agreement. These Terms, together with the Privacy Policy and Refund Policy, are the entire agreement between us and supersede any prior understanding on their subject matter
• Severability. If any provision is held unenforceable, it is modified to the minimum extent needed to make it enforceable, and the rest remains in force
• No waiver. Our failure to enforce a provision is not a waiver of it
• Assignment. You may not assign these Terms without our written consent. We may assign them to an affiliate or in connection with a merger, acquisition, or sale of assets, on notice to you
• No partnership. Nothing here creates a partnership, joint venture, employment, or agency relationship between us
• Notices. We may give notice by email to your registered address or by in-app notification; you may reach us through our contact form
• Language. These Terms are drawn up in English, which governs in the event of any translation conflict

19. Contact